C1
No explanation
Reviewers see only the generated banner and make the decision themselves.
AI explanations can help reviewers, but they can also become shortcuts. This study shows how explanation design redistributes judgment labor.
CHI EA '26. 10 marketing practitioners, 18 AI-copy reviews, 3 explanation formats.
wrong suggestions accepted when explanation became a safety cue.
wrong suggestions accepted when reviewers kept independent judgment.
Reviewers still check brand fit, audience, and risk - work that explanations can either support or obscure.
The study follows how explanation format changes attention, effort, and responsibility.
Reviewers judged the AI's critique while judging the banner itself.
"The AI leaves the actual thinking to the human."
Vague AI concerns had to become concrete design critique.
"Changing the framing would fix it."
Participants balanced review rules with consumer persuasiveness.
"It follows the rules, but it does not feel attractive."
Reviewers actively held back comments that could over-shape their evaluation.
"I have to actively hold it back."
Three interface patterns for preserving human judgment while reducing review burden.
DI 1
Add friction only when a claim needs checking before approval.
Exploratory: N = 10, one creative-review domain, short-term lab setting.
Follow-up study under IRB review with UW and Yonsei collaborators.
They shape attention, caution, and responsibility rather than simply calibrating trust.
Participants translated AI feedback, checked it against standards, and protected their authority.
A helpful explanation for one reviewer became a shortcut for another.
Interfaces should expose evidence, uncertainty, next steps, and handoff responsibility.